The story began in the 1920’s when Ramzi’s great grandfather started his handmade soap-making craft in Bchamoun, Mount Lebanon. Ramzi’s grandfather Wajih Hassan took over the business in the 1950’s, growing it under the brand name “Saboun Hassan”. The soap was distributed across all of Lebanon and became a market leader for more than 20 years. In 1981, due to the unfortunate Lebanese civil war, he was forced to retire at the peak of his success.
As a child, Ramzi grew up listening to the success stories of my grandfather, always imagining what it would be like if the business were still alive today. So Ramzi decided to make this dream come true and restore the family handcraft of soap making.
“Saboun Baladi” is a soap that carries more than 90 years’ worth of heritage and craftsmanship, presented in modern packaging and sizes to fit today’s needs. It aims to introduce the new generations to the benefits of real olive oil based handmade soap and to revive this traditional Lebanese handcraft in a modernized approach.